Women in film - the Bechdel test

Sometimes also known as the Bechdel-Wallace test, the Bechdel test asks whether a work of fiction features at least two women who talk to each other about something other than a man. (The requirement that the two women must be named is sometimes added.)

This Wikipedia link has links and references to many other useful variants of this and other tests, and is well worth checking out if you are writing any essays concerning the representation of women, gender, or the codes and conventions of certain genres (e.g. Romance).

The following site http://bechdeltest.com/ contains a user-maintained list of films that meet the Bechdel test minimum requirements, in case you are interested in finding some in a hurry.

MS1 Advertising based Audience Theory

The link below refers to the Young & Rubicam theory that categorises consumers. This audience theory is advised to be used in relation to advertising such as TV adverts, Film Trailers and Film Posters. Link below will explain the theory

http://sssfcmediastudies.blogspot.co.uk/2012/09/audience-classification-3-young.html

Year 12 MS2 Audience

Audience Theories Revision

Year 12 check out the link below and read the information.

• Identify which theory best applies to YOUR production work?
• How will your marketing campaign engage your audience?
• Who is your target audience and how have you identitified them?

Update your blog with a post that answers the above questions.

http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=audience